Meaning Emerges Through Interaction

The Core Problem Many organisations assume meaning is created when information is distributed. It is not. People can: attend the same meeting, read the same report, use the same terminology, and still leave with very different interpretations. Information transfer...

Ba / Basho → Field Conditions for SECI

Framing Insight The SECI spiral explains how knowledge is created, but does not explain where that process becomes effective. Ba and Basho describe the field conditions that enable SECI to function in practice. The Missing Layer Most organisations invest heavily in:...