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Subject Area: Data Modelling — Negotiating Meaning

by Rob Malcolm | Apr 30, 2026 | Subject Area

1.    What it is Data modelling is more than drawing pictures that represent data. It is built through structured negotiation of shared meaning across an organisation. It is a conceptual representation of the organisation’s shared understanding of its world: what...

Subject Area: Most organisations think they are learning. They’re not.

by Rob Malcolm | Apr 27, 2026 | Subject Area

Culture, Social Capital, and the Flow of Knowledge (SECI and the Knowledge Operating System integration) Why Culture Is So Difficult to Define Culture is one of the most used—and least understood—concepts in organisations. It is often described as: “The way we do...
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